Building pages using Theme is based on WPBakery Page Builder (formerly Visual Composer)
You'll be able to create an unique layout in few minutes without knowledge of HTML.
There's one concept/design pattern you should know - in the WPBakery Page Builder (formerly Visual Composer) editor mode you'll have "Add element" button, which you should click or drag to the working canvas, to add content block or row to your page. If you are adding row element to your page pay attention that it will automatically add column element within row. You can later add more columns within row and change their behavior.
Clicking the "Add element" button will show the content element selection menu. Content blocks are divided into categories: All, Content, Social, Structure, WpWay, WordPress Widgets, etc.
Description of default WPBakery Page Builder elements could be found here.
Articles of this section contain information about WpWay elements only as a part of the Theme.
Most of the content elements have options to set them click pencil icon. To save changes click save button.
All of elements and their options description could be found in WpWay Elements article.