General Settings

Customizer sections are divided to categories:

• System
• Identity
• Layout
• Navigation
• Footer
• Menus
• Widgets
• Global Styling
• Fonts & Typography
• Iconography
• User interface
• Elements Styling
• Portfolio
• Blog
• Shop
• Custom post types
• Page
• Social media
• Custom code

Detailed description for all of them could be found in 'Theme and Customization' category of knowledge base.
They should be specified one by another for making easy further work with your site.

In this article we'll focus on the prior settings of your site (please take a look at screenshot below).

Global Styling & Typography sections

The basis of every site is a color schema and a successfully chosen font. These two sections will determine the view of whole your site and, as you know, will have the most influence on the first impressions of your visitors.
Specified color (main, accent) and text (font, typography) settings will be used as a basis.

It will be quite enough to change the values here and your site will have a required unique look.

What is the advantage of using Global Styling settings?
Using these settings you'll be able to change the look of your site in several clicks.

Iconography

The choice of icons is not less important because most of users initially viewing your site will first "scan' pages for the visual content. If some part of it will grab their attention, then they will start reading and will be interested in getting acquainted with the content. So, icons is a one of the effective ways to guide users into text information on your site.

Please pay attention to this sections and set up icon setting, that will match your site. Its settings will determine the displaying of icons on your site.

User Interface

The next important part of your site settings is a User Interface.

User interface is a series of pages and elements (buttons, tables, form elements, tabs, accordions etc) that you use to interact with your site's visitors.

A good user interface not only increases the site usability but also leads to the smooth completion of any task at hand thereby making everything enjoyable and flexible as per the requirements of users.

Using settings in this section you should ensure that your website is user friendly and easy to navigate. They will have influence on appearance of basic User Interface components.